Savoey collaborates with TAT to promote the Thai seafood dishes, inviting Labubu to join the cooking class “Curry Mud Crab.” as part of the “Labubu Travel Thailand” project to attract tourists to Thailand.
Savoey collaborates with TAT to promote the Thai seafood dishes, inviting Labubu to join the cooking class
“Curry Mud Crab.” as part of the “Labubu Travel Thailand” project to attract tourists to Thailand.
The project aims to introduce the mascot Labubu, featuring a chef, and taste the famous menu item, “Stir-fried Mud Crab with Yellow Curry Sauce.” This dish is known for its delightful aroma and rich flavor. It features the Giant Thonglang crab, chosen by Savoey for its large size and sweet meat, making it a well-known and popular menu item at Savoey Tha Maharaj among both Thais and foreigners.
The Tourism Authority of Thailand (TAT) has planned the “Labubu Travel Thailand” project to boost tourism. The goal is to create a trend that encourages tourists, especially Labubu fans, to explore Thailand’s tourist routes and try authentic Thai cuisine. Additionally, the initiative aims to promote Thai cultural identity through using the Labubu mascot in a Thai style.